Promote my region

Looking to promote your region in order to attract foreign investment? Or maybe to increase tourism revenues from out-of-province visitors?

To find out if this activity is emphasized in your region, contact an advisor from your region's business office. He or she will be able to inform you, advise you or guide you in carrying out your project on the basis of the region's action priorities and availability of Agency funding.

For an immediate overview of the main eligibility criteria, the type of activities that can be supported or the available funding, please consult the following tabs.


Eligible clients

  • Non-profit organizations
  • Organizations dedicated to attracting international organizations and foreing investment
  • Associations, organizations or institutions dedicated to promoting the region and its assets
  • Municipalities and regional county municipalities (MRCs)
  • Business associations

Main analysis criteria

Projects are reviewed based on specific criteria, i.e:

  • anticipated results of your project;
  • viability of your business or organization;
  • your technical and financial management capacity;
  • partner contributions in financial resources or professional services;
  • level of risk.


Examples of activities

  • Implementation of a marketing strategy
  • Recruitment of specialized resources
  • Development of business leads and searching for funding
  • Networking
  • Strategy development

Financial assistance

Types of assistance

  • Repayable contribution
  • Non-repayable contribution

Rate of assistance

  • Generally up to 50 percent of authorized costs for SMEs
  • Generally up to 90 percent of authorized costs for NPOs

Authorized costs

All costs directly related to the project, deemed reasonable and essential to its completion. Restrictions may apply in certain cases.

Non-eligible costs

All costs that are non-essential and not directly related to the project.
  • The following costs in particular are non-eligible:
    • refinancing of an existing debt;
    • depreciation costs;
    • goodwill costs.

Submitting a project

Do you wish to submit a project? For information on project submission and funding application procedures, consult the project submission guide and contact an advisor from the business office in your region.

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